William Branham and Jack Moore:
In the cult following of William Branham, there are a handful of names that have become immortalized. An unusual emotional response follows hearing their names, for no other reason than a continual process of repeatedly hearing them on recorded tape. Over time, and as their names enter the mythology, listeners assume that these men who helped create William Branham actually believed the cult doctrine that William Branham taught.
One such name is Jack Moore.
Jack Moore was born on June 24, 1905 to Lucille Sammons and her first husband. Abandoned by his father at age five, Lucille married James Moore and young Jack took the surname. The early years of his family were not very religious, though they claimed the Methodist faith.
At age twelve, a tent revival in Mansfield Louisiana brought a Pentecostal Reverend Bohannon into town, and Jack walked a mile every night of the revival to hear the preaching. Eager to hear about the baptism of the Holy Spirit, Jack and his sister made their journey and took their seats in the revival. It is claimed that in one of the meetings Jack received the gift of speaking in tongues, and that his first experience lasted over four hours.
But the Pentecostal movement was not nearly so popular during the early years. While a Pentecostal revival of the 1950's would fill a tent with people of many Christian denominations of faith, the early years of Pentecostalism was often received as a threat to the community. After three weeks of revival, the people of Mansfield ran Reverend Bohannon out of town. And Jacks mother was just as upset with her son as the townspeople were with the evangelist.
It was not until 1933 that Jack Moore's Pentecostal roots began to take hold into solid ground. At the last minute, a church in Houston Texas decided not to entertain guest speaker Gordon Lindsay, and Lindsay started seeking Pentecostal churches who would allow him to use their pulpit. By pure happenstance, Lindsay pulled into a church led by Moore's father-in-law. They allowed Lindsay to speak for two weeks, during which time Jack Moore and Gordon Lindsay become acquainted. Lindsay would return several times during the next several years, staying with Moore and speaking in the small church.
By 1940, Moore began his own ministry. Together with three families in Shreveport Louisiana, they started a church he would call "Life Tabernacle," an independent Pentecostal church. It is said that there were only 18 people in the first meeting, most of which were from the three families.
But by the mid-forties, Jack Moore was well connected in the Pentecostal circles. Through Lindsay and a great deal of work of his own, Jack was familiar with organizing events and bringing people together. In 1947, Moore went to see a meeting in Pine Bluffs, Arkansas held by William Branham, and the two decided to work together.
Using Moore's connections and organization skills, Branham and Moore were very successful. Moore left his church for several months, touring several states with William Branham. The largest meetings were in Texas, Arizona, New Mexico, and California. Moore and Branham split the work, both preaching and teaching in separate times during the day. But by the time their tour had reached California, and before it had ended, Moore decided that he wanted to leave and return to Shreveport. When he left, Gordon Lindsay took his place.
After that tour came to its completion, Lindsay travelled into Shreveport to stay with the Moores. It was then that the two decided to start a magazine to promote the ministries of the big names of the Pentecostal movement, men that they had been affiliated with long before helping William Branham rise to fame. The magazine was first announced in a revival February 1948 in Pensacola Florida, and it is said that 700 people signed up during that meeting. Within the first two years of its publication, the magazine had over 250,000 subscribers. While Jack Moore financed the operation and managed the production, Lindsay managed the articles and photography.
In 1949, Moore's church had grown considerably. Starting the New Life Tabernacle, Moore invited prophetess and preacher Anna Moorehead Schrader to preach. The "woman preacher" Anna, according to Moore's Voice of Healing Magazine, was instrumental in William Branham's campaigns. And Anna Schrader initiated the campaign at New Life Tabernacle, after which Wililam Branham finished. Branham's portion of the meeting lasted from November 25 to December 4, 1949. http://www.branham.it/joomla/documenti/thevoiceofhealing/1950_GENNAIO.pdf
As it relates to these two men and their business entities, the cult following of William Branham have limited, partial information. When one falsely assumes that the only valuable history comes from the recorded statements of William Branham, one might mistakenly assume that these men supported the doomsday cult that Branham would later create. But these two men, Jack Moore and Gordon Lindsay, had no reservations as to which evangelist they promoted -- to the extent that they took no issue promoting non-Pentecostal ministers. Jack Moore supported the local Billy Graham Crusades, often inviting Baptist minister Billy Graham into his church to use his pulpit. They were more concerned with the Voice of Healing production than they were William Branham. And their publication promoted the ministries of several evangelists and promoted their products.
Since the name "Voice of Healing" is no longer in use, many in the cult of William Branham also falsely assume that Branham's death halted their production. Never having actually .. read .. the magazine, many mistakenly assume that William Branham was front-and-center of their attention. But in 1968, the Voice of Healing magazine changed names briefly to World-Wide Revival, dropping the name "healing" as the Healing Revival came to a definite close. Later in 1971, it changed to Christ for the Nations International (CFNI) http://www.cfni.org/ https://www.cfn.org/cfn-publishing/
It does not take very long for one to examine the CFNI website to see that the doctrine promoted by Moore's and Lindsay's organization is absolutely nothing like what the doomsday cult has become. If this website were to be sent to a cult follower without mention of the two names in Branham mythology, words of condemnation would immediately pour from their mouth, words that have been programmed into their minds by William Branham. Ironically, should we include the names, "Gordon Lindsay" and "Jack Moore," it would be much the opposite.
But when we examine the lives of these men who have become immortalized in cult mythology, we have to ask the question: why? Why did we place such reverence on men who did not agree with William Branham's doctrine? "Voice of Healing" was nothing more than a publishing company, just as "Spoken Word" and later "Voice of God Recordings" was and is publishing companies. What if they started promoting other men in the health-and-wealth gospels? Wouldn't we raise a few eyebrows if products from Creflo Dollar's ministry were offered for sale on branham.org? Or if Kenneth Copeland and Benny Hinn books and videos were available for purchase on the website?
Jack Moore had absolutely no idea that William Branham's following would one day turn into a religious cult that condemned all other ministries in the prosperity gospel and word-faith movements. He had no idea that Branham would later condemn women preachers after being so attached to Anna Shrader, whom he knew and respected. When we learn that even the Full Gospel Businessman's Association cut ties with William Branham -- an organization of which Moore was a Director, we must ask ourselves this question:
If Jack Moore knew that William Branham would turn to self-promotion during the later years of his ministry, fully establishing himself as a doomsday-cult leader, would Jack Moore have even supported his ministry in the Voice of Healing Magazine?