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Beauty Is Of The Devil?

John Collins04/08/2013

Video available here:

One of the most powerful strategies for any marketing firm has absolutely nothing to do with their own product.  Analysts are able to show without a doubt that the power of viral marketing is far more convincing than simply promoting the good features of your own product. 

With viral marketing, there is an added benefit:  free outreach.  By simply showing one person the viral advertising, that same person will spread it to many others.  Often, like the spreading of rumors, the advertising gets even better the further it goes.

Mostly what we see as viral advertising are comical ads.  Many of the commercials we listen to on the radio or see on the television have very little to do with the product itself – but they are captivating with funny scripts or situational comedy.

But this type of promotion is nothing new, and funny advertising is not the most powerful.  Since Martin Luther’s use of the newly invented printing methods, man has realized that religious material is very powerful and wide reaching.  Were Martin Luther to have simply stood on a street corner promoting his message of reformation, the Catholic Church would have likely shut him out.  But what actually happened is much different:  he succeeded through the power of many!

Believe it or not, William Branham tried to employ this strategy.  The recorded tapes were his newly invented media.  The advertising content was not self-promotion until the latter part of his ministry.  But like the new viral ads of today, the message itself was not the focus.  Instead, and like Martin Luther, the focus of Branham’s marketing campaign was to turn the hearts and minds against his competition – which would in turn bring self-promotion!

This was no small undertaking.  When speaking to an audience of Christians, especially reformed Christians, any marketing campaign to turn audiences against his competition would fail.  God cannot be turned against God.  So how could Branham accomplish this great feat?  This seemed impossible.

The solution?  Turn the Christians against the fundamental beliefs of his competition!

You might think this would start with doctrinal beliefs, or hidden mysteries in the Bible, or even interpretation of Scripture.  But William Branham was much smarter than that!  He started at the very root of mankind!

William Branham attacked beauty

The world that God created is very beautiful.  From the mountains to the rivers and streams, the sandy beaches with its palm trees swaying in the wind to the snow-capped arctics – the world that God created, the one that Branham called “Satan’s Eden,” is stunning in beauty.

David mentions the beautiful splendor of the world all throughout his Psalms, especially when speaking of Mount Zion:

beautiful in elevation, is the joy of all the earth, Mount Zion, in the far north, the city of the great King. -- Psalm 48:2

But Branham started spreading viral advertising that the world we live in, “Satan’s Eden,” was because Lucifer created it to be beautiful:

Remember, beauty from the eye is what Satan does. In the beginning, he... Way back in the beginning, he tried to make a better place than what Michael had. Down, he come down into Cain, tried to use the same thing, yet he offered God a sacrifice. He done the same thing that Abel did, but without the blood. True.

Many of you would argue that Branham was speaking mostly about women as he spread his “Gospel of ugliness,” but his marketing campaign included slaughtering the beauty of women, the earth, and even Jesus Christ!  Yes, I said Jesus Christ!  William Branham promoted the idea that Jesus Christ was ugly:

Look at Him. The Bible said there's no beauty we should desire Him, little old spindly looking Fellow, probably was skinny and bony. But I can see Him pull His little Self together, said, "I am the Resurrection and Life."

Branham is referring to Isaiah 53:2, but like many other Scriptures, Branham is taking a single verse out of context and twisting its meaning to his own agenda.  His own marketing.

Isaiah is writing of the coming Messiah, and in context, is speaking about how Christ will grow up among the people as one of them.  To show that the Christ will slip in among them without being observed as The God that He is, Isaiah uses the example of a plant.  He will grow up among the other “plants,” growing up from the same root out of dry ground.  This Plant will not be any different than the other plants, and It will not bear any flowers that the other plants do not bear. 

For he grew up before him like a young plant, and like a root out of dry ground; he had no form or majesty that we should look at him, and no beauty that we should desire him.
Isaiah 53:2

Do we really think that it is not blasphemous to call The Christ a “spindly looking Fellow?”  This is just one of many insults that William Branham uses against Christ!  It’s almost like he’s trying to start an argument with the Messiah Himself!

When he promoted this idea that God could not create anything beautiful, Branham also used subliminal messages embedded in his marketing campaign.  He would title his sermons with self-promoting names.  Take for instance this one: United Under One Head:

It was Satan's idea to make a better and a more prettier kingdom than Michael's. Beauty was the downfall to begin with. And the devil has used that ever since. What a thing it is today to see that the kingdom of the devil is made so pretty. And lot of people fall for it.

And worse, the “flower” of Satan’s beautiful kingdom were women!  

You know, in every life there is, the male is the prettiest, but the human race. Take any bird, cow. Take a bunch of cattle. Which is the prettiest, the old crumpled-horn cow or the big bull? Take a deer; which is, the little doe or the buck? Take a bunch of elk; which is the prettiest, the male or female? Moose, whatever you want to do. Take it--take it in the bird; take it in the chicken, the rooster or the hen? Take it in the bird, the little--big pretty cardinal or the little speckled hen, set on her nest and raise her eggs? See? Everything in the whole race, always the--the male is the prettiest, but the female to the human. Why? She caused the fall. Satan chose her right there, and beauty is of the devil. See?

This is one of the most damaging concepts that Branham produced, and to think that he did this all for self-promotion actually angers me.  To promote the “ugly world of Michael,” who he claimed to be Jesus Christ, Branham had to deny many scriptures and even leave entire books out of his ministry.  How many sermons did you hear from the Book of Esther?  …the beautiful woman who adorned herself with beautiful clothes, cosmetics, scented oils, and more to please her king? 

She was a type of the Bride of Christ, who is to present herself beautiful for her coming King, yet this type was almost completely left out of the entire marketing campaign! 

Even Abraham’s Sarai was beautiful!  Was she part of Satan’s Eden?  Genesis 12:11 says,

When he was about to enter Egypt, he said to Sarai his wife, “I know that you are a woman beautiful in appearance,

And later:

When Abram entered Egypt, the Egyptians saw that the woman was very beautiful.

Genesis 29 says that Rachel was beautiful – and not just her appearance.  It specifically mentions her shape!  She was an incredibly beautiful woman:

Leah's eyes were weak, but Rachel was beautiful in form and appearance.

We can’t forget David, who was so stunned by the beauty of Bathsheba!  It was the bloodlines of David and Bathsheba that brought the Christ Child!

It happened, late one afternoon, when David arose from his couch and was walking on the roof of the king's house, that he saw from the roof a woman bathing; and the woman was very beautiful.
2 Samuel 11

Do you really think that King David stood on the rooftop as he watched her, and beat his chest saying, “Beauty is of the Devil?”  Or do you think he looked at Bathsheba and said, “WOW, that’s a beautiful woman?”

All throughout the scriptures, we find that God’s Creation, the men and the women in it, and everything from the small bird to the great Mount Zion is beautiful!  We do not find beauty to be the root of all evil, it seems as though pride and earthly possessions are the foundation to Satan’s kingdom that is soon to fall.

Branham would often say that men were not as beautiful in his marketing campaign, which is very strange when you consider what happened out in Prescott, AZ.  But even this is not true. 

Yes, to the eyes of a man, other men should not look as beautiful.  But what about to other women?  Shouldn’t they be attracted to the beauty of men?  Or was Branham promoting a wonderful world of lesbianism?

This is also unscriptural.  The male and the female are equal in God’s sight:

At this time Moses was born; and he was beautiful in God's sight. And he was brought up for three months in his father's house,
Acts 7:19-21 

And using the beautiful things in this world to present yourself to be more beautiful is not an act of Satan!  This is likely the reason that Branham “skipped” the Book of Esther in his marketing campaign.  Esther 2:3 says this:

And let the king appoint officers in all the provinces of his kingdom to gather all the beautiful young virgins to the harem in Susa the citadel, under custody of Hegai, the king's eunuch, who is in charge of the women. Let their cosmetics be given them.

How many preachers do you know in the cut who would stand behind the pulpit and say this:  “Let their cosmetics be given to them.”  Even though it is a verse out of the Bible, they would feel condemned in their hearts to read this scripture!

I’m sure that Branham wished that the entire Bible spoke of women like this instead:

Like a gold ring in a pig's snout is a beautiful woman without discretion.
Proverbs 11

Ecclesiastes 3:10-12 says it best, and these three verses unravel William Branham’s entire campaign:

He has made everything beautiful in its time. Also, he has put eternity into man's heart, yet so that he cannot find out what God has done from the beginning to the end.

It’s time that the viral marketing campaign is changed, and a new strategy employed.  Why don’t we ask Voice of God recordings to start promoting the Bible instead of this failing strategy of nonsense!